We are the heart, mind and soul of The Good Place.
The Good Place is a collaboration of skills and passions driven by Daniela van Aswegen, Amy van den Bergh and Demi van Tonder. Our aim is to equip and empower people with the skills, support and resources they need to thrive personally, professionally and creatively.
how we met:
the good place story
Dani and Amy were introduced by a mutual friend in the 2010s — someone who saw the magic of their potential partnership long before they did. It wasn’t until 2021, when they both became mothers and unofficial members of the "4am Club," that their friendship really took root. Early-morning voice notes turned into deep conversations, shared projects, and the beginning of what would become The Good Place.
Demi discovered The Good Place on Instagram through a mutual friend and reached out to Dani to find out more. What was meant to be a quick catch-up turned into a three-hour creative download — and by the end of it, Dani said, “I want to podcast with you.” That conversation sparked a new creative partnership filled with what they call “playdates,” and a shared commitment to self-work and soulful collaboration.
Demi and Amy first met at an Artist’s Way intro session, and it was vibes at first sight. As they journeyed through the course together, it became clear that something meaningful was unfolding — a creative sisterhood built on mutual inspiration, collaboration, and support.
Together, the three now co-create, mentor, hold space, and cheer each other on — so they can each go out and make an impact in the world, in their own way.
